CENTER Project
Simulate2019-2022
SIMULATE is a food technology brand on a mission to upgrade the world to a positive food system. The company’s simulated, plant-based products offer a sustainable alternative to some of our favorite animal-based foods (chicken nuggets, wings, and now, tenders, need we say more?). In 2019, the company launched Nuggs, the most advanced chicken nugget simulation on the planet. Since that time, their sales, retail footprint, and product portfolio has rapidly grown.
As a response to this meteoric success (and in preparation for the launch of their fifth product offering, TENDERS), SIMULATE approached the CENTER team about a brand and packaging refresh.
In this refresh, we updated the hierarchy to give SIMULATE prominence as the parent company and to clearly define the visual rules of the brand. These rules will support the brand as it continues to expand its offering into new categories across grocery store shelves.
Brand Design
Package Design
Art Direction
Team / Collaborators
Andrew Galloway
Forrest Huu Ta
Ashleigh Bowring
Alex Center
Phil Gibson