CENTER ProjectPavise2022
Founder and CEO Sophie Bai, one of the world’s preeminent bio-cosmetic scientists, approached CENTER to name and build a suncare brand that would challenge the status quo by bringing a touch of luxurious fashion into the laboratory.

Enter Pavise—an advanced biotech company on a mission to break conventions of the skincare industry and take sun protection for every skin type seriously through meticulously researched, breakthrough technology. Named for the 14th-century full-body shield, Pavise offers the ultimate invisible defense against UV-induced skin aging through proprietary technologies built around molecular nanodiamonds.

Inspired by the electrifying and intensely-saturated visuals produced under the microscope, the packaging system features a vivid 3D recreation of Pavise’s patented DiamondCore® Shield, balanced by a refined typographic system that instills trust and embodies a brand rooted in extensive scientific research.

Brand Design
Motion Design
Art Direction

Team / Collaborators

Andrew Galloway
Ciaran Brandin
Rob Oechsle
Forrest Huu Ta
Ashleigh Bowring
Justen Blaize
Rhianydd Hylton
Hanna Pulis
Alex Center


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