CENTER ProjectHeywear2020
Heywear launched in a prime location in Manhattan and needed an identity to match its optical ambitions. With the promise of an exam and prescription eyewear in 30 minutes, it is positioned to make the industry more transparent and accessible.
Our branding is a celebration of both sides of the experience, bridging the gap between the technical process of optometry and the gift of self expression.
Brand Design
Motion Design
Art Direction
Team / Collaborators
Andrew Galloway
Ashleigh Bowring
Alex Center