Coinbase Campaign — Petefreeman.biz

CENTER Project

Coinbase Campaign

2023

Error detected: financial system needs an update, and crypto is that update. Coinbase needed a campaign to celebrate the antidote to the antiquated financial system.

We started with an in-depth analysis of a frustrating moment in modern technology: the Blue Screen of Death. And created a graphic language to communicate Coinbase’s commitment to Updating the System. This language found its way into TV spots, online adverts, and publicity stunts.

Campaign Design
Motion Design (Concepts)
Art Direction

Team / Collaborators

Andrew Galloway
Ciaran Brandin
Rob Oechsle
Forrest Huu Ta
Ashleigh Bowring
Hanna Pulis
Alex Center