CENTER ProjectBERO Brewing2024
Beer needed a hero.

We partnered with Tom to build an NA-beer brand—one just as at home in elite clubs as it is in British pubs, and on grocery store shelves everywhere—a brand that proves it’s just as real as the kings of the beverage, which led us to introduce BERO as the rightful heir of beer’s next chapter.

Each element of the brand tells a part of his story, from the humble trout (the symbol of his hometown of Kingston) to the flavor names inspired by his journey. 

Brand Design
Package Design
Art Direction

Team / Collaborators

Andrew Galloway
Ciaran Brandin
Rob Oechsle
Hanna Pulis
Pete Freeman
Rhianydd Hylton
Marisa Zupan
Kevin Batory
Dehlia Hennessy Brown
Grace Dawson
Alex Center


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