PETE FREEMAN IS A BRAND DESIGNER, MUSICIAN, BUILDER, & FRIEND.
Pete was the first employee at CENTER, where he’s led a couple hundred branding and strategy projects with a fantastic team of pros and pals.
Over the years he’s been a Young Gun Finalist, Cannes Lions Recipient, ADC Award Recipient, and Dieline Award winner etc.
We were enlisted to help build Apple’s latest global brand platform all about the way we work. Through a series of 15-second videos, digital assets, and a library of global translations, we express what it feels like to work on a Mac—fast, fluid, powerful, and (dare we say) fun.
Enter Pavise—an advanced biotech company on a mission to break conventions of the skincare industry and take sun protection for every skin type seriously through meticulously researched, breakthrough technology. Named for the 14th-century full-body shield, Pavise offers the ultimate invisible defense against UV-induced skin aging through proprietary technologies built around molecular nanodiamonds.
Inspired by the electrifying and intensely-saturated visuals produced under the microscope, the packaging system features a vivid 3D recreation of Pavise’s patented DiamondCore® Shield, balanced by a refined typographic system that instills trust and embodies a brand rooted in extensive scientific research.
They both take their wine and process very seriously, so they needed a label and a brand that could be trusted and reveered. Luckily, they don’t take themselves seriously. So we built a brand that finds the balance.
Butter is a new cannabis company rooted in Michigan that makes high quality products with the aim of spreading knowledge, community, and love. Together we are on a mission to change the perception of weed being an underground solo activity to something that can be connective and widely enjoyed.
We worked with butter to create a brand centered around the authentic use of cannabis and the joy it brings to those who consume it together. If we can improve people’s individual lives with cannabis, we can make the world a better collective place.
Our vision is to build the first mainstream, mass market cannabis brand, spreading a butter way of life to all (over 21).
The mark was inspired by timeless surf brands of the past and present with the omni-present blue inspired by lifeguard shack all around the coast.
The lockers themselves were custom fabricated and assembled on-site, with locations in Santa Barbara and Austin so far.
Our branding is a celebration of both sides of the experience, bridging the gap between the technical process of optometry and the gift of self expression.
As a response to this meteoric success (and in preparation for the launch of their fifth product offering, TENDERS), SIMULATE approached the CENTER team about a brand and packaging refresh.
In this refresh, we updated the hierarchy to give SIMULATE prominence as the parent company and to clearly define the visual rules of the brand. These rules will support the brand as it continues to expand its offering into new categories across grocery store shelves.
The Infatuation’s heart and soul has always been its voice: joyful, witty and exuberant, like a best friend that knows just where to go and what to eat when you get there. Our brand refresh of the platform celebrates this voice in all its colorful, cheeky, eccentric glory.
We partnered with the team at The Infatuation to design a voice-forward visual system for a new era of dining.