PETE FREEMAN IS A BRAND DESIGNER, MUSICIAN, BUILDER, & FRIEND.
Pete was the first employee at CENTER, where he’s led a couple hundred branding and strategy projects with a fantastic team of pros and pals.
Over the years he’s been a Young Gun Finalist (2x), Cannes Lions Recipient, ADC Award Recipient, and Dieline Award winner etc.
Andrew Galloway
Ciaran Brandin
Ashleigh Bowring
Alex Center
Sam Bumbalo
We were enlisted to help build Apple’s latest global brand platform all about the way we work. Through a series of 15-second videos, digital assets, and a library of global translations, we express what it feels like to work on a Mac—fast, fluid, powerful, and (dare we say) fun.
Andrew Galloway
Ciaran Brandin
Forrest Huu Ta
Madeline Beard
Ashleigh Bowring
Justen Blaize
Rhianydd Hylton
Brooke Pathakis
Alex Center
Joe Wright
Hanna Pulis
We started with an in-depth analysis of a frustrating moment in modern technology: the Blue Screen of Death. And created a graphic language to communicate Coinbase’s commitment to Updating the System. This language found its way into TV spots, online adverts, and publicity stunts.
Andrew Galloway
Ciaran Brandin
Rob Oechsle
Forrest Huu Ta
Ashleigh Bowring
Hanna Pulis
Alex Center
Gold or nothing, we built a world inspired by the Golden Sunshine of the Northern California coast, as well as the iconic trophies the team was playing for.
Our system took over the stadium that night, inviting the audience to be a part of the exclusive Coinbase takeover.
Andrew Galloway
Ciaran Brandin
Hanna Pulis
Jordan Pories
Esteban Cardona Jiménez
Alex Center
Enter Pavise—an advanced biotech company on a mission to break conventions of the skincare industry and take sun protection for every skin type seriously through meticulously researched, breakthrough technology. Named for the 14th-century full-body shield, Pavise offers the ultimate invisible defense against UV-induced skin aging through proprietary technologies built around molecular nanodiamonds.
Inspired by the electrifying and intensely-saturated visuals produced under the microscope, the packaging system features a vivid 3D recreation of Pavise’s patented DiamondCore® Shield, balanced by a refined typographic system that instills trust and embodies a brand rooted in extensive scientific research.
Andrew Galloway
Ciaran Brandin
Rob Oechsle
Forrest Huu Ta
Ashleigh Bowring
Justen Blaize
Rhianydd Hylton
Hanna Pulis
Alex Center
They both take their wine and process very seriously, so they needed a label and a brand that could be trusted and reveered. Luckily, they don’t take themselves seriously. So we built a brand that finds the balance.
Tate Larrick: Video / Photo
Butter is a new cannabis company rooted in Michigan that makes high quality products with the aim of spreading knowledge, community, and love. Together we are on a mission to change the perception of weed being an underground solo activity to something that can be connective and widely enjoyed.
We worked with butter to create a brand centered around the authentic use of cannabis and the joy it brings to those who consume it together. If we can improve people’s individual lives with cannabis, we can make the world a better collective place.
Our vision is to build the first mainstream, mass market cannabis brand, spreading a butter way of life to all (over 21).
Andrew Galloway
Forrest Huu Ta
Ashleigh Bowring
Alex Center
The mark was inspired by timeless surf brands of the past and present with the omni-present blue inspired by lifeguard shack all around the coast.
The lockers themselves were custom fabricated and assembled on-site, with locations in Santa Barbara and Austin so far.
Carmen Kelly: Illustration
Bryson Valencia: Video
Tosh Clements: Sign Painting
Our branding is a celebration of both sides of the experience, bridging the gap between the technical process of optometry and the gift of self expression.
Andrew Galloway
Ashleigh Bowring
Alex Center